An Introduction to Kindle Scout!
Erik wants to tell us about Kindle Scout as an option for non-traditional publishing. Take it away Erik!
One of the questions I’m most commonly asked is one of the most difficult to answer: “How should I publish my book? Should I pursue a traditional publishing deal, which might take months—if not years—to attain? Or should I self-publish, which leaves me in total creative control . . . but also in control of everything?” The easy answer, of course, is that both paths have their pros and cons, but what many people don’t realize is there’s a third option: Kindle Scout.
For those not familiar with Scout, it’s an Amazon program where readers “vote” on whether or not a book should be awarded a publishing contract. Authors promote their book for 30 days, and at the end of that time, the Scout team makes a determination. The process is surprisingly simple.
The first thing you need is a cover. Sure, you can whip one up yourself using free online tools, but let me offer a strong caveat: To be a fiscally successful writer, you have to treat your writing like a business, which means spending money. Think of your cover as an investment. It’s the first thing a reader is going to see. Yes, it can get pricey to have one designed from scratch, but pre-made covers are prevalent and affordable. Two of my books—Resthaven and Roam—were both existing covers from a pre-made site, and I’ve gotten numerous compliments on both. Spend some money on a cover. You won’t regret it.
Next: uploading your manuscript. The Scout site recommends your book be professionally copyedited before submission, but for those who can’t afford that expense, fear not—if the book is selected, it will be edited before publication. Some books receive light in-house editing, while others are outsourced to Kirkus. Regardless, having your book copyedited before you submit will only increase your chances of having it selected, so if you have the funds, it’s not a bad idea.
Last, but certainly not least, is your book description. I could easily write an entire post on crafting book blurbs, but for now, I’ll keep it simple. At minimum, you want to disclose the protagonist, the setting, and reveal the conflict. Show what’s at stake. Your goal is to hook the reader and entice them into wanting more. Some authors joke it’s more difficult to write the book description than the actual book, but don’t despair; practice makes perfect!
And with that, you’re ready to submit. Once everything is uploaded, it only takes a few days for your campaign to go live on the Kindle Scout site. If your campaign receives a lot of page visits and votes (or nominations, as they call them) your book goes into the “Hot & Trending” category. The longer it stays in this category, the better chance it has of being noticed. The final selection process is based on multiple factors, and no one—not even previous Scout winners—knows the exact criteria.
Writing a book in itself is a major accomplishment and one you should be proud of –regardless of whether or not you’re selected. All you can do is write the best book you can, believe in yourself, and try to make your own luck.