How to Turn Good Ideas into Brilliant Ones
“Killer Thinking is the ultimate guide to creating, developing and recognising incredible ideas that will revolutionise the way you work, from the bestselling author of Cult Status. We need better ideas right now. Everywhere you look, there are growing problems that require fresh, creative thinking to help us solve. The good news is that anyone can learn to master the art of creativity to turn good ideas into brilliant ones.”
This book is exactly as it says, a step by step guide on how to turn good ideas into not just great but killer ideas! The author breaks down the steps into each chapter and gives you lots of business examples to relate to the steps. It’s very well written and kept me wanting to read more! There are also in real life practical questions to ask yourself at the end of each chapter to help get you started on coming up with your ideas. I always love great take-aways from books such as this, as well as a dot point summary at the end of each chapter that you can refer back to without needing to re-read the whole thing.
It’s refreshing to have some new and modern business examples that are not the mainstream, large corporations that are always referred to (Google, Apple etc). Some of the great examples discussed were Canva and Bumble. The author also wrote those stories in a way where you didn’t know what the company was or what their product was at the start. It made you follow their journey of coming up with the ideas and you can see how the process evolved (as well as trying to guess the company as you read on).
I love that the author is an Australian author and also referred to some good Australian businesses as well. The author also didn’t try to sell me their other book Cult Status, which a lot of authors do. But now I am keen to read his other book as well, as this was a great read. I’d recommend this book for anyone that is in the business industry or aspiring entrepreneurs. I’m not sure that it’s quite a re-read because I got what I needed from it from its summaries. 4.5 stars from me.
Pantera Press | 3 May 2022 | AU$29.99 | paperback