Review: Carl J. Schramm – Burn the Business Plan (S)

Burn the Business Plan
What Great Entrepreneurs Really Do
Carl J. Schramm

“Schramm explains that the importance of a business plan is only one of the many misconceptions about starting a company. Another is the myth of the kid genius—that all entrepreneurs are young software prodigies. In fact, the average entrepreneur is thirty-nine years old and has worked in corporate America for at least a decade. Schramm discusses why people with work experience in corporate America have an advantage as entrepreneurs. For one thing, they often have important contacts in the business world who may be customers for their new service or product. For another, they often have the opportunity to strategize with knowledgeable people and get valuable advice.”

I quite enjoyed this book and I’m giving it a solid 4 stars. It provides a refreshing take on business and entrepreneurship, shedding light on the real struggles in a down-to-earth way. The stories are cool, especially the ones about businesses hitting the skids after years of hustling – kind of a bummer but definitely eye-opening.

Now, let’s talk real talk – the book had a bit of a slow start. The “why start a company” section? Meh. I could’ve used less of that. But hey, it rallied and got awesome towards the end. It’s a gem for anyone in the business game, especially if you’re just starting out. Forget the textbook stuff; this is some more realistic ideas of building a business from scratch. It is a reflective and impactful piece that can dispel numerous misconceptions about entrepreneurship, the pleasures of managing a business, and various other aspects.

If the idea of an MBA ever creeps into my mind, I’ll flip through this book again for a reality check. If you’re hustling in business or dipping your toes, this book’s got your back. If you love entrepreneurship, this is definitely the book for you! It’s not a perfect five, but it’s damn close and definitely worth a read. 4 stars.

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