Putting Stories to Work
Mastering Business Storytelling
Shawn Callahan
“The most successful leaders are storytellers. By mastering business storytelling, they achieve extraordinary business results. As a modern-day leader, you know you should develop this skill, but you don t have the time to do this in an ad-hoc way. What you need is a practical, reliable method to follow, one that will allow your business to reap the benefits of storytelling as soon as possible. In Putting Stories to Work, Shawn Callahan gives you a clear process for mastering business storytelling. He demolishes the thinking that storytelling has no place at work, reminding us that sharing stories is what we all do naturally, every day, and that it s one of the most powerful tools for getting things done. You just need to adapt this natural superpower to boost your business.”
I went into Putting Stories to Work expecting practical, detailed examples of storytelling in action. Instead, the book gives very short “stories” that never really go anywhere or dive deep enough to be interesting or memorable.
Ironically, for a book about storytelling, it was incredibly hard to stay engaged. I put it down several times because it just felt repetitive and boring. The concepts themselves are fine, but the delivery felt more like a drawn out corporate training session than a compelling read.
The biggest disappointment was that the case study at the very end of the book was actually good. It was detailed, practical, and finally showed storytelling being used properly in a workplace context. That was the kind of content I expected throughout the entire book. If the whole book had been written like that final section, this review would probably look very different.
Overall, 2/5 stars. They are lucky I finished it at all.
