Scale for Success: Expert Insights into Growing Your Business
“All it takes to start a business is a great idea and initial funding. But when it comes to growing and scaling a business – turning it into an enduring success – it becomes much more difficult to manage and sustain the various elements that are involved. You need to set out a clear plan, sustain funding, optimise marketing opportunities and develop an effective team. There are many opportunities to fail but, with Scale for Success, readers will gain valuable insights and practical advice from a global array of entrepreneurs and business leaders who have paved the way to their own versions of commercial success.”
This is a review by Suzanne, who specialises in reading and reviewing business books. I can tell you that she really enjoyed this book! She was either reading it because it was so good, or trying not to read it because she didn’t want it to end!
This book is a lot of short stories and lessons from entrepreneurs and CEOs sharing their experiences with scaling a business. I really enjoyed it! The book follows in a logical order with different sections on different topics. Each chapter has one or two stories from different entrepreneurs regarding that topic and providing advice. I love hearing the engaging stories from different business experts. The book still flows well overall as it’s all written from the same author, and not a collaboration of authors.
There are key take away tips, inspiration and advice from each entrepreneur. There is also their own personal definition of success which I found interesting. In similar style books with lots of stories there is normally some I’m uninterested in. However with this book, I loved all the stories and struggled to put the book down.
This book is aimed for businesses that have already started, mainly those that are larger and looking at growing further. It includes raising venture capital and other funding but isn’t only on these points. I think it was great to see not just scaling up, but how to exit and move on from a business as well. There are not many business books discussing how to exit. I don’t think I learnt any particular pieces of advice to implement right now, but it was a great enjoyable read and I do recommend it, even if you are not scaling up.
Bloomsbury | 2nd July 2021 | AU$34.99 | paperback