Review: Peter Sheahan – Flip (S)

How to Turn Everything You Know on Its Head and Succeed Beyond Your Wildest Imaginings
Peter Sheahan

“Emphasizing flexible, counterintuitive decision making, Flip calls for a new way of doing business in an economy where conventional wisdom won’t get you anywhere.”

Let me set you straight from the beginning. I read this as an audiobook and it was pretty average. There is nothing new on offer in this book. I had to force myself to keep listening – I didn’t even really want to finish it because then I would have to review it.

I believe the whole point of the book was that in business you need: fast, good, or cheap – pick 3. The idea was that it’s not good enough to have only 2 of these in your business, you need all 3 and then even a 4th which sets you apart from your competition. Besides that, the rest of the points are examples of businesses that have done things differently.

Unfortunately it doesn’t actually give you any insight to take away with you. It had a few good stories that you listen and tune into, but others I found myself no longer paying attention to them. The stories didn’t seem to link back to any points, sometimes the main point, but usually didn’t link it to anything. The difference between the start, middle and end of the book is absolutely nothing. It’s all just one big blob on the same thing. Throughout, it gives a lot of stats and I mean A LOT, but they are not meaningful. They are not put in a way that makes that statistic seem astonishing. I particularly found myself tuning out at these times.

It might have been better for the time that it was released but now the book is getting outdated as it was released in 2008 – over 10 years ago now! I know the author makes a point that the overall theme of the book is still true and relevant. But when the author goes into so much detail explaining MySpace, it’s hard to make this connection.

The author also jumps around a lot with the stories, they really just seem randomly thrown in. He mentions Toyota at least 6 times, so you would think I would come away knowing a bit about Toyota. But instead the message is lost and it’s hard to make sense of it. The Toyota examples could have been all together in a Toyota case study style not scattered throughout.

I wouldn’t recommend this book. 2 stars

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