The Ride of a Lifetime
Lessons Learned from 15 Years as CEO of the Walt Disney Company
Robert Iger
“In 2005, Robert Iger became CEO of The Walt Disney Company during a difficult time. Morale had deteriorated, competition was more intense, and technology was changing faster than at any time in the company’s history. “I knew there was nothing to be gained from arguing over the past,” Iger writes. “The only thing that mattered was the future, and I believed I had a clear idea of the direction Disney needed to go.” It came down to three clear ideas: 1) Create the highest quality content Disney could produce. 2) Embrace and adopt technology instead of fighting it. And 3) Think bigger–think global–and turn Disney into a stronger brand in international markets.”
I picked up this book as an audiobook to listen to in the car. I didn’t get to it for a while as I had some other books to listen to first. By the time I got up to it I didn’t remember the synopsis of what it was about and had no expectations. As soon as I started listening, I loved it straight away and couldn’t stop listening! The whole book is structured like a memoir of the story of the authors life. I don’t normally like memoirs but this book was amazing. The story was told really well and kept you listening for more.
I’m glad I didn’t have any expectations going into the book as that would have given away a lot of the story. The insights and knowledge gained from this book was through the one long story. It’s not a theory based book, it just lists all the theories and little stories here and there. The business lessons and journey were fascinating and had me wanting more.
I’d recommend it to anyone who wants some detailed insights of the journey of being a CEO or just to leave you inspired. Overall, this book is amazing! I might even read it again! 5 Stars.
