Review: Sean Ammirati – The Science of Growth (S)

The Science of Growth
How Facebook Beat Friendster – and How Nine Other Startups Left the Rest in the Dust
Sean Ammirati

“The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market, and is now used by almost every fledgling company to do just that. The next challenge is growth – to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure. Why do some companies realize the VC’s goal of a 10x return on investment, while others flounder? What differentiates the companies that become part of the fabric of our lives and remain responsive, no matter how big they get from those that quickly fade?”

The author gives us a big-picture view of how Facebook outshined Friendster and why nine other startups aced the game. The book, though, doesn’t go deep into the juicy details like numbers, how they thought, or the tools they used. Most of these companies are already big shots, and you might have heard their stories already.

The book’s structure is well-organized, guiding readers through the critical stages of startup development. From the initial idea to execution and scaling. The author did their homework, but it feels like it just scratches the surface. A lot of it is about the popular tech startups and viral growth. It could’ve thrown in different types of companies. The book has this thing where it looks back and says, “Look, this is why these guys made it!” but doesn’t really spill the secret sauce for success.

Overall, it’s okay. If you’re not drowning in business books and just want a quick rundown, it works. I’d give it a 3 star rating – not bad, not amazing. Just right if you’re starting out in the business book world.

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