Made to Stick
Why Some Ideas Survive and Others Die
Chip Heath & Dan Heath
“In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.”
For a book on how to make ideas stick, and be remembered, I don’t think I remember much at all. It probably didn’t help that I listened to it on and off in the car over a period of time. In saying that, there were only 1 or 2 times when I really just wanted to keep listening to it, so clearly it didn’t hook me in much either.
It wasn’t too bad, there were good pointers, tips and points throughout. Unfortunately, I think nothing is exceptionally great either. The core idea is that: in order for a message to be ‘sticky’ it has to combine these 6 characteristics:
There were some really great in depth sub story case studies in it which I loved. Sadly, not all of them were great and I don’t think they linked well to the overall messages. The message ended up being repetitive but also lost in what the point was. I’m still unsure on who the target market is. Maybe professionals in marketing/advertising?
I don’t think it had a lasting impact for me. A lot of things mentioned here are common sense and repeated in other books. I don’t think there is any extra knowledge in this book that sticks. 3 stars.
The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley
“Today, PayPal’s founders and earliest employees are considered the technology industry’s most powerful network. Since leaving PayPal, they have formed, funded, and advised the leading companies of our era, including Tesla, Facebook, YouTube, SpaceX, Yelp, Palantir, and LinkedIn, among many others. As a group, they have driven twenty-first-century innovation and entrepreneurship. Their names stir passions; they’re as controversial as they are admired. … The Founders is a story of iteration and inventiveness—the products of which have cast a long and powerful shadow over modern life. This narrative illustrates how this rare assemblage of talent came to work together and how their collaboration changed our world forever.”
I’m a little mixed on this review. There were some good parts and some bad. The book takes you through the whole journey of PayPal. I found it rather slow at the start. It gave the back stories for the main characters but I felt this could have been condensed a lot. The author wanted all of the PayPal employees to have their experience and share their story. At times I felt this wasn’t relevant and whole pages could have been cut out. In saying that, there were some funny parts and parts that you just had to keep reading to know more.
It picked up as it went. The book definitely went into a lot of detail. I felt that it could have ended differently, but it’s not like you can change what actually happened! Regardless, it still ended abruptly after four years had passed from the founding. It would have been nice to hear a bit more in the later years and what it looks like now.
If you are after a business book on the story of any startup in actual detail, this book nails that and is the book for you. The only downside is it drags on at times. 3.5 stars
Allen & Unwin | 1 March 2022 | AU$29.99 | paperback
The Silver Bullets of Annie Oakley
Annie’s got an eye to shoot and a brilliant husband who doesn’t care that his wife out shoots him! In her past she’s haunted by a hungry childhood in which she encountered a He-wolf who tried to take her magic for himself. After realising that magic is real, Annie has to make a decision – to train as a magician or go back to her regular life.
It’s obvious that Lackey has been paying attention to the media in terms of trying to get more obvious acknowledgement of poverty into the spotlight. There are hundreds of people who go hungry every day, including those who starve to death. I really like it when my favourite authors try to bring visibility to these issues.
However, this was a disappointing novel. It unfortunately followed the format of many of the most recent Elemental Masters by Lackey in that a lot of time was spent on the minutiae of life as a travelling circus performer and very little on the magic side of things. The handful of encounters with ‘baddies’ were unsatisfying and average. I also think I picked up a handful of plot holes.
Three stars from me. I’m unimpressed by this latest offering and I won’t be purchasing it for my shelf. Lackey, please go back to writing your original ideas rather than trying to take existing historical figures and trying to write magic into them.
Temperance Brennan Series (books 1-8)
“Dr. Temperance “Tempe” Brennan is a forensic anthropologist, who investigates human remains at crime scenes where the flesh is too degraded for a coroner to obtain evidence (victims of arson, mutilation, advanced decomposition, etc.). She is a native of the Carolinas and one of only fifty board-certified forensic anthropologists in North America.”
Let’s hear it for a middle-aged, moderately attractive, highly skilled scientist. One of the best parts about these novels is that Tempe is highly flawed and quite relatable. I love the science that is inherent in everything she does, and I have a morbid interest in death in all its forms!
Let it be said that the only reason I decided to read these is because I enjoyed the TV series “Bones”. The reason I stopped watching Bones is very much like the reason I stopped reading these – they became repetitive. I mean sure, it’s a different victim and a different death measure, but overall the theme is the same. Temperance always catches the bad guy, and her sidekicks are always telling her she knows nothing.
These did make good retelling stories when asked to fill a silence in the car! My only problem was that I wasn’t sure how much of it was likely or true. For example, there is a case where the victim has been removed from Mt Everest in an icey form! There is a ‘Death Zone’ which is just colourful from all the jackets of people who have frozen to death there… Likely? Maybe (yes it is, and you can check out this link for more!).
I’ll give these 3-4 stars – once I started each novel, I had a compulsive need to keep reading it, but I wouldn’t go and reread them now that I know who the bad guy is!
Her Time to Shine
Erica is traumatised and ready for a change of scene. Little does she know that her new job in the funeral home is going to bring back other repressed memories – including her brother’s death. Intertwined with her varied grief, Erica must find her new place in the world.
The novel alludes to the financial ‘disaster’ that Stuart has left Erica in, but don’t really discuss it. I honestly couldn’t understand why she didn’t just sell the Adelaide house where she had been so traumatised. She wouldn’t even need to set foot in it again! That’s what real estate agents are for! There’s a lot of ‘woe is me’ and ‘belt-tightening’ which I didn’t understand. Get it together woman! You’re still well-off if you can survive picking up and going to a new place.
It was also unclear to me how the two girls had any income, and how they managed to not get a lodger if it was such a big deal that they were short on funds. Had they not heard of Gumtree? Or FB Marketplace? It’s not THAT hard to find a tenant if you genuinely need one. Or maybe it is in Adelaide? But of course they keep saying it’s such a tightknit community in SA that it’s hard to find anyone who doesn’t already have a place?
It seems like half way through the novel, the author realised that there was such a thing as a rescue animal that also worked as a service animal. Let’s have a random dog that is magically able to cure everyone’s PTSD. I think it’s unfair and unclear what Bruce’s future is. A life as a star isn’t easy for anyone!
The dialogue was often cringe-worthy and didn’t flow well. I felt like the plot stuttered also, and made huge issues of minor things. It also seemed to try to fit too much in, and so then failed to grab my attention with any of the ‘problem’s the main characters faced. Honestly, Erica’s best friends sounded like they were going to get a spin-off novel for themselves in future – and they weren’t that unique.
This novel is likely not aimed at me – instead it’s a living vicariously novel that people with a mid-life crisis are going to enjoy. I did find it refreshing that menopause was openly talked about by all the characters (male and female) but that was about it. I was hoping for a few more career details about the funeral home, but I also missed out on that. If I had my reading time again I wouldn’t have bothered reading it. I know there’s an audience for this sort of novel, so I won’t demote it to 2 stars.
Harper Collins | 30 March 2022 | AU$32.99 | paperback
Those Who Return
Lore is taking time out after her traumatic exit from the FBI. There is no better place than the Hatchery House – an isolated, live-in psychiatric facility for mentally ill children and teens. Lore has her own demons to exorcise with her fellow resident psychiatrist – but everyone is keeping secrets. After a death, Lore finds herself questioning everything she’s learnt about her practice so far.
I loved the way the author seamlessly incorporated elements of an unreliable narrator into the main character. I think this novel could have been even better if – wait for it – it had multiple perspectives. The protagonist being a psychiatrist was pretty illuminating, but I think that a little more insight into the twisted psyche of the killer could have been interesting.
This book’s ending felt a little unfinished. It was very unclear where Lore ended up. I wasn’t ready to leave the story! I detested the narrative framing because I didn’t really care about that character. I was desperate to find out what Lore did next!
I’m giving this book 3 stars, because it was decent to read and did keep me reading – but the ending disappointed me. I’d recommend it for anyone who has an interest in psychology/psychiatry as a light read that nevertheless has a powerful message to share with the reader.
Hachette | 12th April 2022 | AU$32.99 | paperback
Take My Hand
Civil Townsend becomes a nurse because she knows that nurses have a more caring role than doctors. She wants to change the world, and she thinks that her first job working at the Montgomery (AL) Family Planning Clinic in 1973 is the right place to start. Little does she know that there’s a lot more happening behind the scenes.
I almost immediately connected with Civil as the protagonist, even though I already knew the future. It was an interesting look into history (again!) I found myself doing a lot of detailed reading after finishing it, because I wanted to know how much was truth – which was actually quite a lot. The story is interesting enough to keep reading, but there’s nothing mind-blowing in the telling.
I think I am going to have an unpopular opinion here. I don’t understand why people insist on having biological offspring. World fertility is decreasing, and although women are less likely to be sterilized (it seems that this practice is still happening in some countries), the decrease in fertility (particularly in Western countries) means that IVF is becoming the norm, rather than an exception. Thus this is still happening – those with money can afford biological or adoptive children, while others have ‘nothing’. I don’t have a right answer.
Again, I didn’t really have anything against this novel, but I also wasn’t astounded by it. While I did vaguely want to keep reading it, it was easy to put down – because the ending seemed foretold. I actually felt pretty irritated by the apology tour that set the frame for the novel – I would have found it more powerful if I didn’t know the future. 3 stars.
Hachette | 12 April 2022 | AU$32.99 | paperback
Growing Up in Flames
After Kenna’s mother Ava dies, Kenna must live in the tiny town that Ava grew up in. Kenna struggles with guilt and PTSD from the bushfire that took her mother’s life. Noah lives with the trauma of his childhood and the call of flames. When the two collide, their paths cross for better or for worse.
Growing Up in Flames is theoretically a great young adult novel about the impact of potential bushfires on teenagers growing up in remote and regional areas of Australia. Unfortunately, although the main characters seemed to fear fire, it seemed to be used as a plot point that didn’t actually have a reasonable or even legally appropriate ending.
I found the jumps forwards and backwards in time quite confusing and I was frankly quite disgusted at the behaviour of some of the characters. I felt like there were quite a lot of legal guidelines crossed – particularly the psychologist that is theoretically treating the two main characters who just happened to become friends. And also that the psychologist gives tacit approval for Noah dosing his mother.
I’m sure that things were very different back then (1970s?) but the fact that Kenna’s mom and boyfriend basically blame someone/anyone else for their problems is reprehensible. Not to mention that they then let someone else end up in a wheelchair and show no signs of remorse.
I knocked this over in about 2 hours sitting outside in the sun with a good drink in hand but I don’t think there’s any way to actually enjoy this novel. I’m going to give it three stars but again I don’t really know who it’s aimed at. You could give it to teenagers but only really if you want them to set things on fire – so it’s probably not a great idea for summer reading.
Text Publishing | 1 March 2022 | AU$ | paperback
A Terrible Kindness
Jo Browning Wroe
William Lavery comes from a long history of embalmers and is proud of the work he does. Little does he know that the first professional job he does will bring his history, his present, and his future crashing together. While William tries to make sense of his life, the others who care about him are thrown aside and expected to cope.
A Terrible Kindness was a bit of an odd book in the way that it jumped forwards and backwards through time. What I was expecting was a book that had a bit more about the intricacies of embalming and looking after body after it has died. From the back cover, I thought that I was going to learn about different techniques that could be particularly used in an example where the bodies were quite degraded. Also, a direct discussion of about how traumatic it can be to embalm a child.
Unfortunately, this book seemed to be more about mental turmoil of the main character and how his background as a choirboy impacted his life choice to become an embalmer. I found myself very frustrated at times at the undercurrents of, not sexual tension, but hints of homosexuality that affected his wife and his friendships. It was weird to me that this was a thing that needed to be discussed. The music could have been a marvelous distraction and addition, but instead it seemed largely gratuitous and offensive.
In the end I wasn’t really sure what I got out of reading the book. I wouldn’t read it again because I already know what happens in “the big reveal” of what went wrong. What happened when he was a teenager isn’t as exciting as you think it will be, and the ending left me unsatisfied. I wasn’t sure if it was a good idea to end it like that! How did William just walk away!? I don’t understand how any man could think that it’s a good idea to walk away from your life and make your wife try to choose someone else. If his life was soo terrible, why was suicide not an option? It was an option for others in similarly dire straights, why not William?
I finished the novel out of a sense of duty. I wouldn’t have bothered finishing it if I knew the ending. 3 stars from me. I’m not sure who to recommend this novel to.
Allen & Unwin | 1 February 2022 | AU$29.99 | paperback
“Unwritten presents a startling, revisionist approach to our understanding of entrepreneurship and living a life that aligns with your purpose. Through personal reflection and stories of unconventional wisdom, adversity and success, Jack examines what it means to be great, how we can achieve our life’s best work, shape the world around us for good and leave a legacy far more valuable than wealth alone.”
I read this book as an audio book. Some parts I thoroughly enjoyed, and other parts I completely tuned out of. Although I normally enjoy hearing real life stories, some of them were not that great or I have heard them many times before – for example: Steve Jobs, Martin Luther King Jr “I have a dream speech” and Richard Branson. Some stories, particularly the case study examples, were good though and had me listening for more.
I don’t think the author told their own life story very well and he often either came across as bragging or the story wasn’t really relevant. Most stories in general didn’t really link to any points that the author was making or the point just got lost along the way.
The author’s points were basically follow your vision, do what you want to do and disregard the status quo. I liked the OPRs (other people’s rules), but the message seemed to get lost and it was just thrown in again every now and then in between a lot of stories.
It’s just another inspiration or motivation book and nothing special. It is a good reminder to follow your vision and mission. 3 stars.