Purple Cow: Transform Your Business by Being Remarkable
Seth Godin
“You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don’t? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? … In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for marketers who want to help create products that are worth marketing in the first place.”
I can’t believe it has such good reviews and ratings on GoodReads! Honestly, it’s not that bad of a book – my issue with it is that it was written 20 years ago (first published in 2003). As such, it’s very outdated. The companies and examples it uses are very outdated and not relevant anymore. A lot of the companies I think must be in America only and are therefore not relatable to other people in the rest of the world. The style that it’s written in is also very Americanised.
There are some good things. The author has a short but sweet point, and sticks to this same topic throughout which is great. I hate it when an author is trying to say too much and everything gets lost in the end. It’s a nice quick short book and everything is related. It’s not really in chapters, just all mini case studies and topics about the same thing. I just felt a bit lost at some points and not interested and not wanting to keep reading.
I was really looking forward to reading this book, but it didn’t live up to expectations. I also expected the updated version to be a little more updated, but it was pretty much the same with some extra bonus bits at the end. A quick read, but I don’t feel like I came away from this book with anything new. Nonetheless, it’s still a good point to be reminded of, to be a Purple Cow! 2 stars.









I didn’t really expect to enjoy this book, but Dr Palipana brings a hint of humour into everything. You’d think reading a book about someone who lost almost all his physical abilities would be quite depressing. Instead, this book is a tribute to the author’s resiliance and persistance. To some extent, it also exposes some of the negative aspects of living across different countries and having family that you aren’t sure how to work with.
This book is again a tribute to all of the children and their families murdered during the rise and fall of Nazi Germany. I found myself again horrified at the sheer number of children murdered in the Holocaust. This book flips between the school as it is established in Britain, and then into its students’ origins as well. There are some children who survived largely in the ‘wild’ of Germany, and we also see their perspective.
Hmm, this was an interesting book, but not an outstanding one. While it was interesting to see the way that Ben-as-a-patient affected Ben-as-a-medical-student, it wasn’t anything particularly new to me. I also already had some pretty in-depth knowledge about how broken the medical system is in Australia.
Once this book arrived, I wasn’t sure if I would be interested in a series of academic essays about ‘rogues’. That being said, I actually found myself quite eagerly diving into the stories, and it helped that the first was about wine fraud! After each one I needed to take a breather to really absorb what I had read and I ended up reading the book over two major sittings. By the end, my brain was feeling a bit overused and I would have said that the last 40% was a slog. I’m not certain that the last story really covered a ‘rogue’ (Anthony Bourdain – more of a sad ending than anything else) but none-the-less it was a good point to end the book.
Nurses work bloody hard. Every novel, every book I read, I know that nurses work very hard for sometimes very little reward. My mother was a nurse in aged care and I understood how hard it was for her to deal with patients dying every shift. For Anna to be able to keep her head above water and to keep working as a midwife even with all the avoidable deaths is amazing all by itself.
I requested this novel because I always enjoy memoirs of nurses and health professionals in general (eg.
This book was pretty mind-blowing. I found myself connecting with Emma perhaps even a little too closely. The way that she approaches storytelling is just like her personality – powerful and confusing and detailed all at the same time. I couldn’t read this all in one go, I needed to take my time and sip it in small gulps to give myself enough time to really think about the implications of the work.
I read this as an audiobook and it was absolutely amazing! It helped that the author read it as the way he told the stories was just brilliant. It’s jam packed full of founder/CEO/business owners stories of how they got where they are today – the good, the bad, the boring and the ugly parts. A lot of business books only tell the success stories. I love that this book didn’t just show the successes but was just the truth of how they got there.