The New Rules of Engagement
A Guide to Understanding & Connecting With Generation Y
Michael McQueen
“WHO ARE GENERATION Y ? To some they are the tech-savvy, well educated and ambitious youngsters poised to take on and change the world. Others, however, describe a disloyal, disrespectful and demanding generation who have never learned to wait or really work hard for anything… Get set for an entertaining, revealing and insightful look inside the minds of today’s young people.”
This book was pretty good! The first half of the book goes through what a generation is and each of the generation types. Normally this is the boring part of business books where it just explains the definitions and how it currently is. I actually found this section the best part! Perhaps it was because I am a Gen Y, and so I learnt about the other generations. Or perhaps simply because it was funny and put the different generations in perspective – with different examples that we can relate to with others. The book definitely needs this first section.
The second half of the book is the “new rules”. This is the section where you are going to learn why Gen Y does what they currently do. What this means and how to communicate with Gen Y on “their terms”. I enjoyed this section of the book still, but not as much as the first. Again, as a Gen Y myself, I completely agree with everything that the author said. I also found that a lot of things I had previously put down to my personality is actually not unique to me, and is something that most Gen Y people do. I don’t think I learnt much from the second half as I knew most of it. However it’s definitely worth the read if you are not a Gen Y and are interested in understanding them.
I’m giving it a solid 4 stars, and highly recommend it for those engaging (haha) gen Y-ers across a wide range of context, not just business.









I thoroughly enjoyed the novel approach to World War II history in a way that made it approachable and interesting to me. For anyone who has an interest in fashion this book is going to be a great read. The author clearly had favourites! The key two women presented in a favourable light were Hanyu, who she presents as fearless and spunky, and Marta, who is compassionate for her team.
I seem to have a lot of complicated thoughts and feelings prompted by this book! It was a spot of lighthearted reading in my day that I knocked over in a couple of hours. It’s prime time to give this book as a gift for Christmas – anyone who loves animals is going to appreciate it as a thoughtful present. In my opinion, it’s not a reread, but it is worth a read.
This book was actually pretty good, but I still have mixed feelings about it. I thought it would be dry and boring, but it really wasn’t. I learnt quite a few new things. It’s not endorsed by TED conferences in any way, it’s fully the author’s opinions. In saying that, it’s obviously still based on real TED talks which he refers to and analyzes comprehensively.
I was looking for a book to read at the local library. I had heard that this author wasn’t bad except I was looking for a different book by him. All I could find was this one so I thought I’d give it a try. Unfortunately it’s not really the right book for me or in my area of interest.
Yum! I have to say that the cover image just says ‘eat me’, right? It’s Luke’s version of a Mars bar which is healthy. I haven’t made it yet, but I think I will, with a couple of substitutions.
This book will be an eye-opening and brilliant ride for anyone who is part of the queer family, or would like to know more about the lives of the queer. That being said, it’s important to remember that this is the experience of only a single person. Shane/Courtney is one of the newer queers on the scene – which is to say that unlike other books I have read (nonfiction –
This was the book I was trying to get, when I ended up getting The Paradox of Choice as this one wasn’t there. I put this one on reserve and hence read it next. Unfortunately, it’s still not that great. It was better than The Paradox of Choice, but not great. It’s also a lot smaller then The Paradox of Choice which is good as at least it got to the point a lot quicker. But it still didn’t have much in it or much of a point.
Despite being first published in 1959, it’s not bad! Most of the book’s ideas are still relevant today. Obviously with older books such as this, you can tell that is is older from the style of writing and examples being used. However the principles and overall message is still the same. I think it would have been really good for it’s time. It has aged a little but not as much as you would think.

