Building a StoryBrand
Clarify Your Message So Customers Will Listen
“Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses… Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.”
I listened to this book as an audio book. It seemed to take quite a while to get into it. For a book on building a story and getting you hooked into it, it really didn’t at all! It took a bit over an hour before it started picking up. Lucky for it, I was in the car on a long trip so I kept listening to it. The rest of the book was pretty good. There were a few slow points but overall it was really great.
It’s good to take a step back and look at your business and the story you are in with your clients. It helps define roles, where you are the guide and your clients are the heros. It does annoy me though when authors quote their website and market themselves within the book, which he does. This also goes against his own advice, of not making the reader the hero and flogging himself.
Looking beyond this though, the author does have some good points that you can take away and use for your business. It’s nice and short and didn’t drag on too much either. I recommend it to anyone who deals with customers/clients or is in business. 4 stars.