The Science of Growth
How Facebook Beat Friendster – and How Nine Other Startups Left the Rest in the Dust
Sean Ammirati
“The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market, and is now used by almost every fledgling company to do just that. The next challenge is growth – to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure. Why do some companies realize the VC’s goal of a 10x return on investment, while others flounder? What differentiates the companies that become part of the fabric of our lives and remain responsive, no matter how big they get from those that quickly fade?”
The author gives us a big-picture view of how Facebook outshined Friendster and why nine other startups aced the game. The book, though, doesn’t go deep into the juicy details like numbers, how they thought, or the tools they used. Most of these companies are already big shots, and you might have heard their stories already.
The book’s structure is well-organized, guiding readers through the critical stages of startup development. From the initial idea to execution and scaling. The author did their homework, but it feels like it just scratches the surface. A lot of it is about the popular tech startups and viral growth. It could’ve thrown in different types of companies. The book has this thing where it looks back and says, “Look, this is why these guys made it!” but doesn’t really spill the secret sauce for success.
Overall, it’s okay. If you’re not drowning in business books and just want a quick rundown, it works. I’d give it a 3 star rating β not bad, not amazing. Just right if you’re starting out in the business book world.









In this book, there are both commendable and average aspects. Some sections can be skimmed through, while others provide valuable insights. Unfortunately, the author’s frequent use of poems, motivational and self-help language didn’t resonate with me.
Considering that the book is titled “Optimist” it did not leave me feeling optimistic, as it primarily focuses on a pessimistic view of the future. While I comprehend its message, it fails to inspire motivation for future action.
The way the book is set up didn’t quite click with me. The chapters and sections felt a bit all over the place, and I couldn’t really see the clear connections between them. It’s like everything just melted together without any standout points. A bunch of it was things I’ve seen and heard a million times before β nothing groundbreaking, just common sense stuff. I guess if you’re new to this kind of thing, it’s a decent overview that gets you thinking, but it doesn’t dive deep into anything and tends to repeat itself here and there.
The concept is quite novel, yet something that we all should know the basics of. It’s not just about the taste of a meal that evokes the memory, it’s also the scent and sight – the anticipation of it. This is a great bite-sized (haha) read for those who enjoy Japanese cuisine and love to hear about each of the dishes in turn. It made me crave some sushi or sashimi (which is sort of odd, since that wasn’t really the food the Kamogawa’s specialised in).
This is fun in some ways, but pretty stupid in others. I’m ok with carp diem! Ie. Fish the day. It’s not seize the fish, which is what John thinks/pretends it. One of the best things about these Secret Projects is that this one and 
Seriously, if the whole island is covered with wild unicorns, how can there be any furry creatures left? There are so many plot holes. So many. Oh look, a book that will teach you everything! Oops, lost it. Wooh, got past one enemy and now assume that I’m invincible!Β I was very disappointed in the end of both books, particularly the second one. Has Skandar just conveniently forgotten about the other unicorn that he keeps running into?
The In Between
That Bonesetter Woman
The Passing Playbook
It took me ages to read this novel because 1) I thought it was the first in a series and I didn’t want to commit and 2) I didn’t notice that it had gay protagonists. Unfortunately the plot was lacking. I’m not sure why I kept reading it – maybe I got too attached to poor Kadou and his panic attacks? Then again, I hated Kadou’s ex- who was just a comical steriotype of a gay man calling everyone ‘darling’ and ‘sweetheart’. Evemer tries to be the hard counterpoint to the ex- but never really becomes a 3D character.