I’m Afraid Debbie From Marketing Has Left for the Day
How to Use Behavioural Design to Create Change in the Real World
Morten Münster
“Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is – behavioural design. Because people in the real world don’t actually behave like the people we build all our usual strategies for. We are opposing human biology and psychology when we insist that good arguments, burning platforms, classic change management, pamphlets, campaigns, and joint meetings are the way to go.”
This book hooked me right from the start with its engaging storytelling. The first section, “Misconceptions about the Real Work,” was packed with interesting studies, statistics, and stories that highlighted the importance of behavioral design. However, I didn’t really learn anything new from that section. Things went downhill from there, with less exciting sections that didn’t hold my attention. The ending was a bit of a letdown. It seemed like it was building up to a solution, but then it shifted focus to testing and case studies, which weren’t anything groundbreaking since they had already been discussed throughout the book. So, it felt like we circled back to the solutions section was the real end earlier on, which was anticlimactic.
The part about habits was vague and forgettable. If you’re interested in delving deeper into habits, I’d recommend checking out “Atomic Habits” by James Clear. The author covered a lot of different general topics but didn’t provide much actionable advice. It did give me some food for thought in some sections, but it lacked real-life business examples to make the ideas stick. I found myself getting distracted and not being fully engaged because it lacked depth. The author referenced a few other books which made it feel like they just re-told other stories.
One that stood out to me was “Made to Stick” by Chip Heath and Dan Heath, which was mentioned a few times. I guess I noticed it as I read it. Overall, I’d say this book is good for people who haven’t read much about marketing or psychology. I’d give it three stars.
Your Most Valuable Asset: 7 Steps to Growing Rich
The author gives us a big-picture view of how Facebook outshined Friendster and why nine other startups aced the game. The book, though, doesn’t go deep into the juicy details like numbers, how they thought, or the tools they used. Most of these companies are already big shots, and you might have heard their stories already.
In this book, there are both commendable and average aspects. Some sections can be skimmed through, while others provide valuable insights. Unfortunately, the author’s frequent use of poems, motivational and self-help language didn’t resonate with me.
Considering that the book is titled “Optimist” it did not leave me feeling optimistic, as it primarily focuses on a pessimistic view of the future. While I comprehend its message, it fails to inspire motivation for future action.
The way the book is set up didn’t quite click with me. The chapters and sections felt a bit all over the place, and I couldn’t really see the clear connections between them. It’s like everything just melted together without any standout points. A bunch of it was things I’ve seen and heard a million times before – nothing groundbreaking, just common sense stuff. I guess if you’re new to this kind of thing, it’s a decent overview that gets you thinking, but it doesn’t dive deep into anything and tends to repeat itself here and there.
The concept is quite novel, yet something that we all should know the basics of. It’s not just about the taste of a meal that evokes the memory, it’s also the scent and sight – the anticipation of it. This is a great bite-sized (haha) read for those who enjoy Japanese cuisine and love to hear about each of the dishes in turn. It made me crave some sushi or sashimi (which is sort of odd, since that wasn’t really the food the Kamogawa’s specialised in).
This is fun in some ways, but pretty stupid in others. I’m ok with carp diem! Ie. Fish the day. It’s not seize the fish, which is what John thinks/pretends it. One of the best things about these Secret Projects is that this one and 
Seriously, if the whole island is covered with wild unicorns, how can there be any furry creatures left? There are so many plot holes. So many. Oh look, a book that will teach you everything! Oops, lost it. Wooh, got past one enemy and now assume that I’m invincible! I was very disappointed in the end of both books, particularly the second one. Has Skandar just conveniently forgotten about the other unicorn that he keeps running into?