Category Archives: Business

Review: Seth Godin – Purple Cow (S)

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Purple Cow: Transform Your Business by Being Remarkable
Seth Godin

“You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don’t? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? … In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for marketers who want to help create products that are worth marketing in the first place.”

I can’t believe it has such good reviews and ratings on GoodReads! Honestly, it’s not that bad of a book – my issue with it is that it was written 20 years ago (first published in 2003). As such, it’s very outdated. The companies and examples it uses are very outdated and not relevant anymore. A lot of the companies I think must be in America only and are therefore not relatable to other people in the rest of the world. The style that it’s written in is also very Americanised.

There are some good things. The author has a short but sweet point, and sticks to this same topic throughout which is great. I hate it when an author is trying to say too much and everything gets lost in the end. It’s a nice quick short book and everything is related. It’s not really in chapters, just all mini case studies and topics about the same thing. I just felt a bit lost at some points and not interested and not wanting to keep reading.

I was really looking forward to reading this book, but it didn’t live up to expectations. I also expected the updated version to be a little more updated, but it was pretty much the same with some extra bonus bits at the end. A quick read, but I don’t feel like I came away from this book with anything new. Nonetheless, it’s still a good point to be reminded of, to be a Purple Cow! 2 stars.

Review: Guy Raz – How I Built This (S)

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How I Built This by Guy Raz

“Award-winning journalist and NPR host Guy Raz has interviewed more than 200 highly successful entrepreneurs to uncover amazing true stories… In How I Built This, he shares tips for every entrepreneur’s journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.”

I read this as an audiobook and it was absolutely amazing! It helped that the author read it as the way he told the stories was just brilliant. It’s jam packed full of founder/CEO/business owners stories of how they got where they are today – the good, the bad, the boring and the ugly parts. A lot of business books only tell the success stories. I love that this book didn’t just show the successes but was just the truth of how they got there.

The author did an absolutely amazing job of the story telling, which in itself makes the book. It is structured in chapters where each chapter has a point that those stories relate to, but it’s hardly a theory book. It’s the stories told in really awesome ways that keep you on the edge of your seat. If you are an entrepreneur or in business, you will find something there that is relatable to you.

The author does run a podcast, but is not like other authors that spend half the book selling their business product to you. His podcast business is relatable because he would be unable to write this book without it, but it’s not sold to you.

5 stars normally means a reread. But I’m unsure if I need to hear the stories again. It was totally still deserving of 5 stars though! If business is what you want to do in your life – it’s a must-read for daily inspiration and small business tips that make a difference.

Review: Michael Robert – The New Strategic Thinking: Pure and Simple (S)

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The New Strategic Thinking: Pure and Simple
Michael Robert

“Management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Robert’s method, The New Strategic Thinking shows you how to assemble a strategy team, identify your company’s driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.”

This book was just average and just another strategy management book. The author says they are bringing something different to the business world but it still came across as the same as other similar books on the topic.

On the first page the author mentions the “Decision Processes International” which is from then on referred to as “the DPI process”. DPI is the company the author is from, but he doesn’t actually explain what this “DPI strategy process” is. I guess it’s a secret only for those hiring their company and not to be exploited in a book.

There is then a little more on little tips, but nothing substantial. For the whole second half of the book you get case studies of real examples. Now normally I like the case studies, but this was the worst part of the book. They all started with how they needed help, then they found the DPI company and used DPI strategy and then bam everything was great again. It was in depth in the before and after but only 1 line saying they used DPI strategy and then the switch to it that saved the business. There was no actual explanation of the DPI strategy, what it is, how etc.

There were some tips at the start that I remember thinking at the time were great and I should review them at a later stage, but by the end I couldn’t remember these at all. The book gets too caught up in how awesome the creator is, and forgets that not everyone has the time or inclination to hire DPI. Overall it felt like the author was just promoting their company and not actually having any knowledge explained. 2 stars.

Review: James Clear – Atomic Habits (S)

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Atomic Habits
An Easy & Proven Way to Build Good Habits & Break Bad Ones
James Clear

“People think when you want to change your life, you need to think big. But world-renowned habits expert James Clear has discovered another way. He knows that real change comes from the compound effect of hundreds of small decisions – doing two push-ups a day, waking up five minutes early, or holding a single short phone call… These small changes will have a revolutionary effect on your career, your relationships, and your life.”

This book really dives into all the insights of habits and leaves pretty much nothing out. It gives an in depth understanding of how habits are formed and how to start new habits. My only downside was that it had a lot of tips to create new habits but not a lot on changing old ones.

It has a summary page after every chapter – which has at least twice as many on the creating a good habit side then it does breaking an old. The chapter summaries are great to refer back to and the examples throughout explain each concept thoroughly. I would have perhaps liked to see the same example for each step to get more of an idea of how they stack together but otherwise the variety of examples were good.

I loved the advanced tactics section at the end which both summarizes and adds to the book, rather than just the 4 laws and then a conclusion. Overall I would recommend it to someone wanting to change their life by starting a new habit. As this book says it doesn’t need to be a massive change, but an atomic small habit. This is the only book on ‘habits’ you should read. 4 stars from me.

Review: Robert Gerrish – The 1 Minute Commute (S)

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The 1 Minute Commute
Robert Gerrish

“Map your path, define your work style and seize your market. From freelancers and soloists to entrepreneurs and micro-business owners, this book will give you the knowledge and skills to shape your professional life to fit your lifestyle. Ditch your job and work for yourself…  Work for your best boss yet – you. What are you waiting for?”

I listened to this as an audio book. It was just average. It wasn’t exactly what I thought it would be. I expected a lot more modern tips and tricks such as working from home apps, software, and things to assist in the modern age. I guess the author did have outsourcing in there in a general form which was nice. But instead, pretty much all of the tips and insights have been discussed before and I didn’t get anything new from it. For example, one point was the the urgent/important quadrants of using your time.

It sounded promising at the start, but then went into too much detail in some things that weren’t needed. At the same time there was not enough detail in other areas. It also seemed to just jump around a lot and had no consistency. You could pick it up anywhere and not feel lost. Overall, I would recommend it to anyone that is just starting a business or in the early stages of business. It’s a nice reminder that you’re a solopreneur to work in with your lifestyle. I’m giving it 3 stars.

Review: Jack Delosa – Unwritten (S)

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Unwritten
Jack Delosa

“Unwritten presents a startling, revisionist approach to our understanding of entrepreneurship and living a life that aligns with your purpose. Through personal reflection and stories of unconventional wisdom, adversity and success, Jack examines what it means to be great, how we can achieve our life’s best work, shape the world around us for good and leave a legacy far more valuable than wealth alone.”

I read this book as an audio book. Some parts I thoroughly enjoyed, and other parts I completely tuned out of. Although I normally enjoy hearing real life stories, some of them were not that great or I have heard them many times before – for example: Steve Jobs, Martin Luther King Jr “I have a dream speech” and Richard Branson. Some stories, particularly the case study examples, were good though and had me listening for more.

I don’t think the author told their own life story very well and he often either came across as bragging or the story wasn’t really relevant. Most stories in general didn’t really link to any points that the author was making or the point just got lost along the way.

The author’s points were basically follow your vision, do what you want to do and disregard the status quo. I liked the OPRs (other people’s rules), but the message seemed to get lost and it was just thrown in again every now and then in between a lot of stories.

It’s just another inspiration or motivation book and nothing special. It is  a good reminder to follow your vision and mission. 3 stars.

Review: Peter Sheahan – Flip (S)

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Flip
How to Turn Everything You Know on Its Head and Succeed Beyond Your Wildest Imaginings
Peter Sheahan

“Emphasizing flexible, counterintuitive decision making, Flip calls for a new way of doing business in an economy where conventional wisdom won’t get you anywhere.”

Let me set you straight from the beginning. I read this as an audiobook and it was pretty average. There is nothing new on offer in this book. I had to force myself to keep listening – I didn’t even really want to finish it because then I would have to review it.

I believe the whole point of the book was that in business you need: fast, good, or cheap – pick 3. The idea was that it’s not good enough to have only 2 of these in your business, you need all 3 and then even a 4th which sets you apart from your competition. Besides that, the rest of the points are examples of businesses that have done things differently.

Unfortunately it doesn’t actually give you any insight to take away with you. It had a few good stories that you listen and tune into, but others I found myself no longer paying attention to them. The stories didn’t seem to link back to any points, sometimes the main point, but usually didn’t link it to anything. The difference between the start, middle and end of the book is absolutely nothing. It’s all just one big blob on the same thing. Throughout, it gives a lot of stats and I mean A LOT, but they are not meaningful. They are not put in a way that makes that statistic seem astonishing. I particularly found myself tuning out at these times.

It might have been better for the time that it was released but now the book is getting outdated as it was released in 2008 – over 10 years ago now! I know the author makes a point that the overall theme of the book is still true and relevant. But when the author goes into so much detail explaining MySpace, it’s hard to make this connection.

The author also jumps around a lot with the stories, they really just seem randomly thrown in. He mentions Toyota at least 6 times, so you would think I would come away knowing a bit about Toyota. But instead the message is lost and it’s hard to make sense of it. The Toyota examples could have been all together in a Toyota case study style not scattered throughout.

I wouldn’t recommend this book. 2 stars
.

Review: Michael McQueen – The New Rules of Engagement (S)

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The New Rules of Engagement
A Guide to Understanding & Connecting With Generation Y
Michael McQueen

“WHO ARE GENERATION Y ? To some they are the tech-savvy, well educated and ambitious youngsters poised to take on and change the world. Others, however, describe a disloyal, disrespectful and demanding generation who have never learned to wait or really work hard for anything… Get set for an entertaining, revealing and insightful look inside the minds of today’s young people.”

This book was pretty good! The first half of the book goes through what a generation is and each of the generation types. Normally this is the boring part of business books where it just explains the definitions and how it currently is. I actually found this section the best part! Perhaps it was because I am a Gen Y, and so I learnt about the other generations. Or perhaps simply because it was funny and put the different generations in perspective – with different examples that we can relate to with others. The book definitely needs this first section.

The second half of the book is the “new rules”. This is the section where you are going to learn why Gen Y does what they currently do. What this means and how to communicate with Gen Y on “their terms”. I enjoyed this section of the book still, but not as much as the first. Again, as a Gen Y myself, I completely agree with everything that the author said. I also found that a lot of things I had previously put down to my personality is actually not unique to me, and is something that most Gen Y people do. I don’t think I learnt much from the second half as I knew most of it. However it’s definitely worth the read if you are not a Gen Y and are interested in understanding them.

I’m giving it a solid 4 stars, and highly recommend it for those engaging (haha) gen Y-ers across a wide range of context, not just business.

Review: Carmine Gallo – Talk like TED (S)

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Talk Like TED
The 9 Public-Speaking Secrets of the World’s Top Minds
Carmine Gallo

“In his book, Carmine Gallo has broken down hundreds of TED talks and interviewed the most popular TED presenters, as well as the top researchers in the fields of psychology, communications, and neuroscience to reveal the nine secrets of all successful TED presentations. Gallo’s step-by-step method makes it possible for anyone to deliver a presentation that is engaging, persuasive, and memorable.”

This book was actually pretty good, but I still have mixed feelings about it. I thought it would be dry and boring, but it really wasn’t. I learnt quite a few new things. It’s not endorsed by TED conferences in any way, it’s fully the author’s opinions. In saying that, it’s obviously still based on real TED talks which he refers to and analyzes comprehensively.

The contents are broken up into 3 parts; Emotional, Novel and Memorable. Under each of these 3 areas there are 3 of the public speaking secrets that you are promised from the front of the book. I felt that these were pretty obvious, like being passionate about your topic. They weren’t exactly secrets or anything different from other public speaking books.

The good thing about this book though was it gave a range of examples for each. My only issue is within each chapter you seem to get “lost” and not know which secret it was you’re learning about. There seemed to be multiple sub ideas within the one secret/chapter. They were all good though, but at the end of the chapter I’d forgotten what the author’s main point of that chapter was.

Overall it was pretty good. 3.5 – 4 stars from me. I would recommend it to anyone who is public speaking in any shape or form.

Review: Barry Schwartz – The Paradox of Choice (S)

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The Paradox of Choice
Barry Schwartz

“In The Paradox of Choice, Barry Schwartz explains why too much of a good thing has proven detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz explains how a culture that thrives on the availability of constantly evolving options can also foster profound dissatisfaction and self-blame in individuals, which can lead to a paralysis in decision making and, in some cases, depression.”

I was looking for a book to read at the local library. I had heard that this author wasn’t bad except I was looking for a different book by him. All I could find was this one so I thought I’d give it a try. Unfortunately it’s not really the right book for me or in my area of interest.

I completely agree with the argument of the book, which is that less is more in making decisions.
But I didn’t need to read a whole book about it. I was sold on the argument and idea early on. But then the book keeps going on about it more and more, and simply dragging it out in a way that wasn’t necessary.

There is only a very small section of one chapter at the end with “what we can do”. That’s what I was waiting and wading through the rest of the book to read! Unfortunately it was more like a conclusion rather than an action plan. It was very repetitive and seemed like the author was just having a rant. It was also very heavily geared at Americans. Which is fine, except parts are just not relevant to me or people in other countries. For example, the private health system and even just the volume of choices at supermarkets, here it is nowhere near what’s in the book.

I would recommend it to anyone who is a complete “maximizer” as referred to in the book. But even still, you only need to read a bit of it to get the point. 2 stars.