The Beermat Entrepreneur: What You Really Need to Know to Turn a Good Idea into a Great Business
Mike Southon & Chris West
“Every business starts with a bright idea, and many a bright idea has been hatched in a pub scribbled on a nearby discarded beermat. But how do you turn the moment of inspiration into a well oiled plan? who do you need to talk to? How do you find the cash to back the idea? How many people do you need to work with to get the idea off the ground? And how on earth do you find them?”
I picked this book up for something lighter to read. This was lighter in comparison to other leadership books where you are constantly learning new things and wanting to implement them. The Beermat Entrepreneur was perfect for this! As you can imagine, the book was in a relaxed style. I could relate and laughed to some of the typical business things that happen at each stage of the business life cycle.
The book takes you through a typical entrepreneur journey starting from the business idea in the pub with mates, through to implementing this business and growing it to the “mighty oak” phase. It obviously can’t cover everything you will come across along the way of building your business but it does cover quite a lot of the typical obstacles you may come across. However, the book doesn’t go into great detail of each item. If you have a particular business issue you want resolved, this isn’t the book for you.
Overall it was a really enjoyable read. Not for detailed insight but is a great overview of the entrepreneur. If you are thinking about becoming an entrepreneur or wondering what the life of an entrepreneur is like, then it’s a great read for you. 4 stars.