Category Archives: Book Reviews

Review: Chip Heath & Dan Heath – Made to Stick (S)

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Made to Stick
Why Some Ideas Survive and Others Die
Chip Heath & Dan Heath

“In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.”

For a book on how to make ideas stick, and be remembered, I don’t think I remember much at all. It probably didn’t help that I listened to it on and off in the car over a period of time. In saying that, there were only 1 or 2 times when I really just wanted to keep listening to it, so clearly it didn’t hook me in much either.

It wasn’t too bad, there were good pointers, tips and points throughout. Unfortunately, I think nothing is exceptionally great either. The core idea is that: in order for a message to be ‘sticky’ it has to combine these 6 characteristics:

  1. Simple
  2. Unexpected
  3. Credibe
  4. Concrete
  5. Emotional
  6. Story

There were some really great in depth sub story case studies in it which I loved. Sadly, not all of them were great and I don’t think they linked well to the overall messages. The message ended up being repetitive but also lost in what the point was. I’m still unsure on who the target market is. Maybe professionals in marketing/advertising?

I don’t think it had a lasting impact for me. A lot of things mentioned here are common sense and repeated in other books. I don’t think there is any extra knowledge in this book that sticks. 3 stars.

Review: Terry Memory – The Smart Veggie Patch

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The Smart Veggie Patch
Terry Memory

“Terry Memory built his veggie patch for his family of eight after surviving the Black Saturday bushfires. Determined to become more self-reliant in this era of unpredictable weather events and worsening health caused by highly processed food, he designed a system that combines ancient agrarian traditions with the latest in science and technology to deliver massively increased yields while radically reducing workload. Terry’s overview of the deteriorating state of our food supply will inspire you to take a step towards self-reliance, while his practical tips and how to’s offer the tools you need to get going.”

I was really excited for this book because we have just installed nine raised gardenbeds in our front yard instead of lawn! They all have dirt in them, and are just waiting for compost to be created and summer to come. I thought that the Smart Veggie Patch would tell me how to best plant them. It does, sort of, but I guess I expected more growing guides rather than infrastructure.

I think this book is supposed to make gardening seem accessible to everyone, but I found it to do the opposite. I felt demoralised that I’d already filled my beds with dirt. Then, I felt a bit ashamed that I hadn’t immediately built them a cover or any sort of inbuilt and responsible watering system. I hadn’t planned! I hadn’t put enough effort in! I’d never get fantastic crops!

I am determined to continue gardening because I like the thought of growing my own produce. I think I need to be realistic however, and the garden I create will take years to get to a point where I only need to check it for 2 hours a week. You need to be extremely handy or have funds to set up the garden in the way Terry suggests. The step-by-step process seems foolproof… as long as you don’t have anything done yet.

This is a potentially great book for people who have no idea how to garden, but have the room to grow one. It could be the great starter for people who have just moved into a home with a lawn and want to turn it into something good! Unfortunately, more and more land is being turned into townhomes and apartments, so I don’t know how many people this book will suit. I remain hopeful however that everyone will be just a little bit more conscious of their food waste after reading.

Pan Macmillan | 26 July 2022 | AU$29.99 | paperback

Review: Donald Miller – Building a StoryBrand (S)

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Building a StoryBrand
Clarify Your Message So Customers Will Listen
Donald Miller

“Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses… Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.”

I listened to this book as an audio book. It seemed to take quite a while to get into it. For a book on building a story and getting you hooked into it, it really didn’t at all! It took a bit over an hour before it started picking up. Lucky for it, I was in the car on a long trip so I kept listening to it. The rest of the book was pretty good. There were a few slow points but overall it was really great.

It’s good to take a step back and look at your business and the story you are in with your clients. It helps define roles, where you are the guide and your clients are the heros. It does annoy me though when authors quote their website and market themselves within the book, which he does. This also goes against his own advice, of not making the reader the hero and flogging himself.

Looking beyond this though, the author does have some good points that you can take away and use for your business. It’s nice and short and didn’t drag on too much either. I recommend it to anyone who deals with customers/clients or is in business. 4 stars.

Review: Dan Pronk – The Combat Doctor

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The Combat Doctor
Dan Pronk

“Dr Dan Pronk served on over 100 combat missions in Afghanistan as a frontline special forces combat doctor, where the casualties he treated were his fellow SAS soldiers and commandos, local civilians and even the enemy. The thrill of adventure and the challenges of battlefield medicine brought out the very best in Dan; he discovered a sense of purpose in pushing his medical skills and courage to the limits. But there was a cost. The Combat Doctor is an extraordinary story of resilience and growth, and a tribute to the doctors and medics working behind the scenes in conflict around the world.”

How can someone so bright, be so dumb? If you are smart enough to get into medical school, surely you are smart enough to realise that military retaliation isn’t actually a bright idea most of the time. I understand the incredible and exciting challenge that you need to undertake to get into the special forces, but at the same time uh, isn’t creating long term medical problems like a bung knee a problem? It seems like a bit of a boys’ club, and that was always going to put my back up.

I find it extraordinary and rather depressing that millions of dollars are pumped into the military. If we are looking at the number of lives saved by an intervention, surely something like the medical problems described in Frontline Midwife would be a better use of funding. The more I think about it, the more upset I feel.

Oh dear. I saw that Hamish Blake had read and given a review and I was seriously worried about the book from then onwards. I guess I was hoping that this would have juicy details on how combat medicine actually works in terms of common injuries or treatments. What I got was a fresh face on the deaths that have occurred in the Australian military in quite recent history. It’s pointless! We live in Australia, I’m pretty sure that noone wants to invade here. The worst threat we’ve had are fires that needed the Navy to evacuate people.

I wouldn’t recommend this as reading. However, if someone else is super keen on the military and you want them to read SOMETHING then perhaps this is a good pick. It’s not badly written, it’s quite a good read, I guess I just disagree with the need for it.

Pan Macmillan | 30 August 2022 | AU$36.99 | paperback

Review: M. Buckingham – First, Break All The Rules

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First, Break All The Rules
What the world’s greatest managers do differently
M. Buckingham

“The greatest managers in the world seem to have little in common. They differ in sex, age, and race. They employ vastly different styles and focus on different goals. Yet despite their differences, great managers share one common trait: They do not hesitate to break virtually every rule held sacred by conventional wisdom. They do not believe that, with enough training, a person can achieve anything he sets his mind to. They do not try to help people overcome their weaknesses. They consistently disregard the golden rule. And, yes, they even play favorites. This amazing book explains why.”

I picked up this book from the opp shop. It clearly came out quite a while ago but it is a good solid book on being the best manager. Unfortunately I read it over a long period of time, putting it down and picking it up again so it’s hard to review. It’s one of those books that need this though. You need to read a small section and then go away and think about it. I even found myself thinking about it while reading and required pausing a lot. The only issue with this is I need to read it again before I even finished reading it as I don’t remember the start already!

What I do remember is that it had a lot of good practice tips and tricks. The part I most enjoyed was on hiring “for talent”, you can teach skills and knowledge, but hire for their talent. This is something I have always resonated with when hiring staff. This book gives very practical examples and questions to ask in interviews and what answers you should be looking for. I loved the focusing on your strengths section as well.

I highly recommend this book for anyone who is a manager, leader, or in a hiring team member’s role. I definitely need to re-read it. 5 stars.

Review: Kate Emery – The Not So Chosen One

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The Not So Chosen One
Kate Emery

Lucy’s keeping her cool – she’s got homework, friends and needs to be at home on time. She just won’t think about the fact that she’s pregnant. To top it off, she’s suddenly been offered entry into the prestigious Drake’s College – but she doesn’t seem to have any magical abilities?

This book was fantastic… right until the last 10 pages or so. How can this book not have a sequel? Then I thought back along the book and went.. uh, enough plot holes, anyone? I received an ARC of this novel, but the ending made me so disappointed I couldn’t bring myself to review it. Maybe it was improved further before going to publication?

I liked Lucy, even if she was really quite an idiot at times. Seriously girl, get yo’sef together! She definitely could have done a better job at paying attention and putting clues together. Maybe she has baby brain? I could have done with a bit more in terms of context and some of the plot twists just seemed to be twists for the hell of it rather than actual useful storyline. That said, I was really realy invested in the ending!

I’m giving it 2 stars, although I considered giving it only 1 star. The ending is so terrible that you shouldn’t let yourself read this book unless a second is published. And I’d want that sequel to be published, not just ‘in writing’ before committing. I’m still sad about the ending…

Text Publishing | 5 July 2022 | AU$19.99 | paperback

Review: Sarah Steel – Do As I Say

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Do As I Say
Sarah Steel

“At the heart of being human is the desire to belong. It can make us unspeakably vulnerable to the manipulations of others. Cult leaders prey on this desire, but so do many unscrupulous operators hiding in plain sight. In Do As I Say, Steel tells the human tale behind the sensationalism. Sharing deeply personal stories, gathered over years of interviews with survivors, and some shocking tales about the world’s most famous cults, she sheds light on the high cost of unchecked coercive behaviours to individuals and communities at large.”

This non-fiction book was exceptional. I found myself both amused and appalled at the same time for what cults get away with, and what people think while they are in them. It really resonated with me that noone thinks that they are joining a cult! In fact, I could easily see several people I know joining one. It’s terrifying to me that some people are dumb or delusional enough to think that a dead person can rise again tomorrow (not just Christ, but also assasinated US presidents!).

It’s weird to think of some of the cults in the book as ‘cults’. Jehovah’s Witnesses and Mormons for example, I had always thought of them as religions – granted, very time-intensive and all-encompassing religions, but not cults. What is shown in this book though is that almost any group that begins to treat others as outsiders (even shunning them) and has a charasmatic leader could be considered a cult.

I read this book at the same time as I was due to give my students a leadership workshop. I found myself drawing on parts of the story, and some of the famous cult leaders within it (Apple fan, anyone?) while teaching. Cults generally have leaders, and even though most (all?) cults are ‘bad’ we can definitely learn something from the leaders. They tend to be charismatic, and often the group doesn’t start as a cult but then moves that way.

I admit that at some points it seemed as if the author was pushing her own political agenda just little bit too obviously. It was nice however to have a book totally aimed at Australians rather than a USA audience. I’m keeping this beautiful bright red book on my shelf, and recommend it as reading to anyone who has a friend or family member in a cult or who has an interest in leadership.

Pan Macmillan | 28 June 2022 | AU$34.99 | paperback

Review: Jimmy Soni – The Founders (S)

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The Founders
The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley
Jimmy Soni

“Today, PayPal’s founders and earliest employees are considered the technology industry’s most powerful network. Since leaving PayPal, they have formed, funded, and advised the leading companies of our era, including Tesla, Facebook, YouTube, SpaceX, Yelp, Palantir, and LinkedIn, among many others. As a group, they have driven twenty-first-century innovation and entrepreneurship. Their names stir passions; they’re as controversial as they are admired. … The Founders is a story of iteration and inventiveness—the products of which have cast a long and powerful shadow over modern life. This narrative illustrates how this rare assemblage of talent came to work together and how their collaboration changed our world forever.”

I’m a little mixed on this review. There were some good parts and some bad. The book takes you through the whole journey of PayPal. I found it rather slow at the start. It gave the back stories for the main characters but I felt this could have been condensed a lot. The author wanted all of the PayPal employees to have their experience and share their story. At times I felt this wasn’t relevant and whole pages could have been cut out. In saying that, there were some funny parts and parts that you just had to keep reading to know more.

It picked up as it went. The book definitely went into a lot of detail. I felt that it could have ended differently, but it’s not like you can change what actually happened! Regardless, it still ended abruptly after four years had passed from the founding. It would have been nice to hear a bit more in the later years and what it looks like now.

If you are after a business book on the story of any startup in actual detail, this book nails that and is the book for you. The only downside is it drags on at times. 3.5 stars

Allen & Unwin | 1 March 2022 | AU$29.99 | paperback

Review: Seth Godin – Purple Cow (S)

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Purple Cow: Transform Your Business by Being Remarkable
Seth Godin

“You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don’t? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? … In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for marketers who want to help create products that are worth marketing in the first place.”

I can’t believe it has such good reviews and ratings on GoodReads! Honestly, it’s not that bad of a book – my issue with it is that it was written 20 years ago (first published in 2003). As such, it’s very outdated. The companies and examples it uses are very outdated and not relevant anymore. A lot of the companies I think must be in America only and are therefore not relatable to other people in the rest of the world. The style that it’s written in is also very Americanised.

There are some good things. The author has a short but sweet point, and sticks to this same topic throughout which is great. I hate it when an author is trying to say too much and everything gets lost in the end. It’s a nice quick short book and everything is related. It’s not really in chapters, just all mini case studies and topics about the same thing. I just felt a bit lost at some points and not interested and not wanting to keep reading.

I was really looking forward to reading this book, but it didn’t live up to expectations. I also expected the updated version to be a little more updated, but it was pretty much the same with some extra bonus bits at the end. A quick read, but I don’t feel like I came away from this book with anything new. Nonetheless, it’s still a good point to be reminded of, to be a Purple Cow! 2 stars.

Review: Dinesh Palipana – Stronger

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Stronger
Dinesh Palipana

“A puddle of water on a highway changed Dinesh Palipana’s life forever. Halfway through medical school, Dinesh was involved in a catastrophic car accident that caused a cervical spinal cord injury. After his accident, his strength and determination saw him return to complete medical school – now with quadriplegia. Dinesh was the first quadriplegic medical intern in Queensland, and the second person with quadriplegia to graduate medical school in Australia.”

I didn’t really expect to enjoy this book, but Dr Palipana brings a hint of humour into everything. You’d think reading a book about someone who lost almost all his physical abilities would be quite depressing. Instead, this book is a tribute to the author’s resiliance and persistance. To some extent, it also exposes some of the negative aspects of living across different countries and having family that you aren’t sure how to work with.

This was quite easy reading, despite being a potentially tough subject. I finished it off in two sittings, and didn’t really need a brain-break in between. I wasn’t rushed to finish it, but I did want to know the ending. I still don’t know how he manages to get enough sleep!

The fact that the Australian medical system can change even a little to prepare an excellent Dr is amazing, and I hope to see more evidence from the author creating change from his experiences. I meet many doctors in my work, and I know that they are scarily smart! But, as Dr. Palipana says, it’s less about smarts, and more about the emotional connection that you can form with patients. Being a doctor isn’t about being ‘able-bodied’, being a doctor is a vocation and needs someone with compassion. Let’s hope for more of that in the future.

Pan Macmillan | 26 July 2022 | AU$32.99 | paperback