How Minds Change
Making People Listen in an Argumentative World
David McRaney
“Genes create brains, brains create beliefs, beliefs create attitudes, attitudes create group-identities, group identities create norms, norms create values, and values create cultures. The most effective persuasion techniques work backwards. Ideas sweep across cultures in waves, beginning with early adopters who reduce uncertainty for the rest of the population. It’s rarely because the innovation is amazing in and of itself, but because early adopters signal to the group that it’s safe to think again. This book explains how minds change – and how to change them – not over hundreds of years, but in less than a generation, in less than a decade, or sometimes in a single conversation.”
The book I reviewed is the new version that includes references to COVID-19 and the thinking of some people around that (so this cover isn’t quite right).
This book wasn’t exactly what I was expecting. It started out with a very long introduction with the author asking the question: “How do minds change?” Then, I realised that the book was just going to be that. For most of it, the reader was just following along with the author’s journey of asking how minds change. The problem with this was that there were never exactly any specific answers.
There is a bit of what I would call WHY minds change, in examples that it has happened to some people. There wasn’t anything specific however such as helpful sentence starters or persuasion techniques or what actually happened. It just said that the person’s values and beliefs had changed… but not how that happened. I also expected it to be a little more scientifically proven. There was a small section about getting one of the techniques scientifically proven but it was a lot of his journey on doing so and not results or explanations.
There is a step by step method on street epistemology towards the end. This is a particular method and for a particular reason. It’s specific and something that could be used in everyday persuasion conversations. Some parts of it are more basic techniques as well which I have heard of before, but the author didn’t go into any details. The author also said at some point that when someone changes their mind, then the effects tend to last. I don’t see how this could happen though and the person’s mind stays “flipped”. Really how long do the effects last for? Especially when you see a lot of controversial topics and a lot of people changing their mind. Or is everyone always being “flipped” one way and then back now?
There were definitely some parts where I was interested in the little sub story, but it really took a while to get into and wasn’t as detailed and informative as I was expecting. It just seemed to be lacking so overall I give it 3 stars. I recommend Never Split the Difference instead, as it has a lot more handy tips and tricks. I do want to read more about cults now! So I’ll read Do As I Say next.
Oneworld | 21 June 2022 | AU$29.99 | paperback
I unfortunately found this novel quite cringeworthy, and I struggled to keep reading it. I knew from the beginning that things weren’t going to go well for Noah! Was I ever so stupid in highschool?
For a book on how to make ideas stick, and be remembered, I don’t think I remember much at all. It probably didn’t help that I listened to it on and off in the car over a period of time. In saying that, there were only 1 or 2 times when I really just wanted to keep listening to it, so clearly it didn’t hook me in much either.
I’m a little mixed on this review. There were some good parts and some bad. The book takes you through the 
It’s obvious that Lackey has been paying attention to the media in terms of trying to get more obvious acknowledgement of poverty into the spotlight. There are hundreds of people who go hungry every day, including those who starve to death. I really like it when my favourite authors try to bring visibility to these issues.
Let’s hear it for a middle-aged, moderately attractive, highly skilled scientist. One of the best parts about these novels is that Tempe is highly flawed and quite relatable. I love the science that is inherent in everything she does, and I have a morbid interest in death in all its forms!
The novel alludes to the financial ‘disaster’ that Stuart has left Erica in, but don’t really discuss it. I honestly couldn’t understand why she didn’t just sell the Adelaide house where she had been so traumatised. She wouldn’t even need to set foot in it again! That’s what real estate agents are for! There’s a lot of ‘woe is me’ and ‘belt-tightening’ which I didn’t understand. Get it together woman! You’re still well-off if you can survive picking up and going to a new place.
I loved the way the author seamlessly incorporated elements of an unreliable narrator into the main character. I think this novel could have been even better if – wait for it – it had multiple perspectives. The protagonist being a psychiatrist was pretty illuminating, but I think that a little more insight into the twisted psyche of the killer could have been interesting.
I almost immediately connected with Civil as the protagonist, even though I already knew the future. It was an interesting look into history (again!) I found myself doing a lot of detailed reading after finishing it, because I wanted to know how much was truth – which was actually quite a lot. The story is interesting enough to keep reading, but there’s nothing mind-blowing in the telling.
Growing Up in Flames is theoretically a great young adult novel about the impact of potential bushfires on teenagers growing up in remote and regional areas of Australia. Unfortunately, although the main characters seemed to fear fire, it seemed to be used as a plot point that didn’t actually have a reasonable or even legally appropriate ending.