Flip
How to Turn Everything You Know on Its Head and Succeed Beyond Your Wildest Imaginings
Peter Sheahan
“Emphasizing flexible, counterintuitive decision making, Flip calls for a new way of doing business in an economy where conventional wisdom won’t get you anywhere.”
Let me set you straight from the beginning. I read this as an audiobook and it was pretty average. There is nothing new on offer in this book. I had to force myself to keep listening – I didn’t even really want to finish it because then I would have to review it.
I believe the whole point of the book was that in business you need: fast, good, or cheap – pick 3. The idea was that it’s not good enough to have only 2 of these in your business, you need all 3 and then even a 4th which sets you apart from your competition. Besides that, the rest of the points are examples of businesses that have done things differently.
Unfortunately it doesn’t actually give you any insight to take away with you. It had a few good stories that you listen and tune into, but others I found myself no longer paying attention to them. The stories didn’t seem to link back to any points, sometimes the main point, but usually didn’t link it to anything. The difference between the start, middle and end of the book is absolutely nothing. It’s all just one big blob on the same thing. Throughout, it gives a lot of stats and I mean A LOT, but they are not meaningful. They are not put in a way that makes that statistic seem astonishing. I particularly found myself tuning out at these times.
It might have been better for the time that it was released but now the book is getting outdated as it was released in 2008 – over 10 years ago now! I know the author makes a point that the overall theme of the book is still true and relevant. But when the author goes into so much detail explaining MySpace, it’s hard to make this connection.
The author also jumps around a lot with the stories, they really just seem randomly thrown in. He mentions Toyota at least 6 times, so you would think I would come away knowing a bit about Toyota. But instead the message is lost and it’s hard to make sense of it. The Toyota examples could have been all together in a Toyota case study style not scattered throughout.
I wouldn’t recommend this book. 2 stars
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This book was pretty good! The first half of the book goes through what a generation is and each of the generation types. Normally this is the boring part of business books where it just explains the definitions and how it currently is. I actually found this section the best part! Perhaps it was because I am a Gen Y, and so I learnt about the other generations. Or perhaps simply because it was funny and put the different generations in perspective – with different examples that we can relate to with others. The book definitely needs this first section.
This book was actually pretty good, but I still have mixed feelings about it. I thought it would be dry and boring, but it really wasn’t. I learnt quite a few new things. It’s not endorsed by TED conferences in any way, it’s fully the author’s opinions. In saying that, it’s obviously still based on real TED talks which he refers to and analyzes comprehensively.
I was looking for a book to read at the local library. I had heard that this author wasn’t bad except I was looking for a different book by him. All I could find was this one so I thought I’d give it a try. Unfortunately it’s not really the right book for me or in my area of interest.
This was the book I was trying to get, when I ended up getting The Paradox of Choice as this one wasn’t there. I put this one on reserve and hence read it next. Unfortunately, it’s still not that great. It was better than The Paradox of Choice, but not great. It’s also a lot smaller then The Paradox of Choice which is good as at least it got to the point a lot quicker. But it still didn’t have much in it or much of a point.
Despite being first published in 1959, it’s not bad! Most of the book’s ideas are still relevant today. Obviously with older books such as this, you can tell that is is older from the style of writing and examples being used. However the principles and overall message is still the same. I think it would have been really good for it’s time. It has aged a little but not as much as you would think.
This book was pretty much as I expected. It’s thick, large, and long, which is good for stopping and starting and sinking into. I liked some parts of it, I think more of the good parts were at the start than the end – this is different from most of the business books I read.
I liked the ideas behind this book, but I don’t think I liked how it’s structured or how it’s written. I completely agree that a lot of people “hustle” and work for work’s sake when it really should be looking at your output and what’s working best for you. I also liked that it’s new and relevant to life in the COVID-19 pandemic.
This book talks you through two different ways of simplifying your business in terms of your businesses market share and target customers. The two ways are either price or proposition simplifying. I liked the authors’ methods and reasoning, as well as how they explained the two simplifying techniques. They gave in depth examples of 12 businesses which they continued to refer to throughout the book. At some points I wanted to hear an example of another business not the same 12, but at other times it was good to have consistency.