Burn the Business Plan
What Great Entrepreneurs Really Do
Carl J. Schramm
“Schramm explains that the importance of a business plan is only one of the many misconceptions about starting a company. Another is the myth of the kid genius—that all entrepreneurs are young software prodigies. In fact, the average entrepreneur is thirty-nine years old and has worked in corporate America for at least a decade. Schramm discusses why people with work experience in corporate America have an advantage as entrepreneurs. For one thing, they often have important contacts in the business world who may be customers for their new service or product. For another, they often have the opportunity to strategize with knowledgeable people and get valuable advice.”
I quite enjoyed this book and I’m giving it a solid 4 stars. It provides a refreshing take on business and entrepreneurship, shedding light on the real struggles in a down-to-earth way. The stories are cool, especially the ones about businesses hitting the skids after years of hustling – kind of a bummer but definitely eye-opening.
Now, let’s talk real talk – the book had a bit of a slow start. The “why start a company” section? Meh. I could’ve used less of that. But hey, it rallied and got awesome towards the end. It’s a gem for anyone in the business game, especially if you’re just starting out. Forget the textbook stuff; this is some more realistic ideas of building a business from scratch. It is a reflective and impactful piece that can dispel numerous misconceptions about entrepreneurship, the pleasures of managing a business, and various other aspects.
If the idea of an MBA ever creeps into my mind, I’ll flip through this book again for a reality check. If you’re hustling in business or dipping your toes, this book’s got your back. If you love entrepreneurship, this is definitely the book for you! It’s not a perfect five, but it’s damn close and definitely worth a read. 4 stars.









Considering that the book is titled “Optimist” it did not leave me feeling optimistic, as it primarily focuses on a pessimistic view of the future. While I comprehend its message, it fails to inspire motivation for future action.
The way the book is set up didn’t quite click with me. The chapters and sections felt a bit all over the place, and I couldn’t really see the clear connections between them. It’s like everything just melted together without any standout points. A bunch of it was things I’ve seen and heard a million times before – nothing groundbreaking, just common sense stuff. I guess if you’re new to this kind of thing, it’s a decent overview that gets you thinking, but it doesn’t dive deep into anything and tends to repeat itself here and there.
I should have listened to the cover and not bought the book! It’s a quick read, throws some good ideas your way, but let’s be real, it’s not the be-all and end-all of entrepreneurship guides. This is more like an Instagram-worthy motivational pep talk with quotes galore. They toss around some practical questions to get your brain working, but don’t expect actual answers – it’s more like a brainstorming session without a whiteboard.
“Thinking in New Boxes: A New Paradigm for Business Creativity” is a must-read for small business owners and entrepreneurs searching for fresh ideas and the next big leap in their ventures. This book serves as an invaluable resource for those eager to unlock their creative potential and break free from conventional thinking.
I couldn’t shake the feeling that this book is showing its age. It’s clearly targeted at those super high-level corporate giants, which might not sit well with folks from smaller or less traditional companies. If you’re not in a place where you can delegate tasks to an army of direct reports, you might feel a bit left out.
This book landed in my life at the right moment. It’s not often that a book resonates with you to such a degree, but this one certainly did. I found myself wholeheartedly agreeing with every word, making it a truly outstanding read. The author delves into the realms of not just becoming a better manager or leader, but also provides invaluable insights into the complex terrain of navigating the workplace and climbing the corporate ladder. It sets a high bar for what a successful workplace should resemble while delivering some much-needed tough love to readers.
I was pretty pumped when I first saw this book because, well, it’s red! I had high hopes for an exciting read, but boy, was I let down. The beginning of the book dragged on with long-winded chapters all about military stuff. It was like the words were just sliding off the page instead of getting into my head. Sure, we needed some background info, but that was way too much. I get that the principles are based on military history, but a little less history and a little more about applications of those principles would be usefu.
I received this tiny little non-fiction in the mail, and couldn’t believe my eyes that it was AU$32. I knocked it down in less than 2 hours, and unfortunately, didn’t get much out of it. There’s also a TV drama. I’ve dreamed (not very deeply) of being a nude model for art classes, which is pretty much ‘do nothing’ as far as I’m concerned. Mr. Morimoto’s idea is that doing nothing is ok – it’s not what someone does that makes them ‘useful’.
The book titled “Gigged” introduces the author’s concept of freelancing and the autonomy it offers in choosing one’s own jobs. Despite its publication a few years ago, the book is still relevant. The author frequently references Uber as an illustrative example, highlighting the freelance contractors of Uber drivers. Various anecdotes from other companies are included creating a comprehensive narrative.