Getting Naked
A Business Fable about Shedding the Three Fears That Sabotage Client Loyalty
Patrick Lencioni
“Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients.”
I am a fan of this particular author, having delved into several of his captivating works. As I embarked upon “Getting Naked,” I found myself comforted by the familiar cadence and structure that I had come to associate with his novels. This book also adheres to his trademark style of weaving a fable throughout the narrative, imparting invaluable lessons to the characters and, by extension, the readers.
Lencioni expounds upon the concept of vulnerability, urging us to embrace it both in our interactions with employees and clients alike. While this book didn’t quite achieve the same level of gripping suspense that some of his other works possess, perhaps my familiarity with his narrative structure contributed to my ability to predict the end. Nevertheless, it remains an engaging read, with the author skillfully interweaving his principles within the fable.
The Three Fears:
- Fear of losing the business
- Fear of being embarrassed
- Fear of feeling inferior
The core principles presented in this book, particularly those surrounding vulnerability and the 3 fears, hold significant value, particularly for those in the service industry. It is rare to find a book that caters specifically to businesses that offer services as their primary product. In this regard, the author excels, providing practical insights and guidance for service businesses.
Overall, “Getting Naked” is a commendable addition to the author’s repertoire, although it may not stand out as his most exceptional work. Admittedly, the topic at hand is not new, as other authors such as BrenΓ© Brown have also explored the importance of vulnerability. The fact that multiple authors have tackled this subject underscores its significance and relevance in our lives. Taking into account its strengths and its place in the broader literary landscape, I give this book 4 stars.









In this book, there are both commendable and average aspects. Some sections can be skimmed through, while others provide valuable insights. Unfortunately, the author’s frequent use of poems, motivational and self-help language didn’t resonate with me.
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I quite enjoyed this book and I’m giving it a solid 4 stars. It provides a refreshing take on business and entrepreneurship, shedding light on the real struggles in a down-to-earth way. The stories are cool, especially the ones about businesses hitting the skids after years of hustling β kind of a bummer but definitely eye-opening.
Considering that the book is titled “Optimist” it did not leave me feeling optimistic, as it primarily focuses on a pessimistic view of the future. While I comprehend its message, it fails to inspire motivation for future action.
The way the book is set up didn’t quite click with me. The chapters and sections felt a bit all over the place, and I couldn’t really see the clear connections between them. It’s like everything just melted together without any standout points. A bunch of it was things I’ve seen and heard a million times before β nothing groundbreaking, just common sense stuff. I guess if you’re new to this kind of thing, it’s a decent overview that gets you thinking, but it doesn’t dive deep into anything and tends to repeat itself here and there.
I should have listened to the cover and not bought the book! It’s a quick read, throws some good ideas your way, but let’s be real, it’s not the be-all and end-all of entrepreneurship guides. This is more like an Instagram-worthy motivational pep talk with quotes galore. They toss around some practical questions to get your brain working, but don’t expect actual answers β it’s more like a brainstorming session without a whiteboard.
“Thinking in New Boxes: A New Paradigm for Business Creativity” is a must-read for small business owners and entrepreneurs searching for fresh ideas and the next big leap in their ventures. This book serves as an invaluable resource for those eager to unlock their creative potential and break free from conventional thinking.