The Paradox of Choice
Barry Schwartz
“In The Paradox of Choice, Barry Schwartz explains why too much of a good thing has proven detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz explains how a culture that thrives on the availability of constantly evolving options can also foster profound dissatisfaction and self-blame in individuals, which can lead to a paralysis in decision making and, in some cases, depression.”
I was looking for a book to read at the local library. I had heard that this author wasn’t bad except I was looking for a different book by him. All I could find was this one so I thought I’d give it a try. Unfortunately it’s not really the right book for me or in my area of interest.
I completely agree with the argument of the book, which is that less is more in making decisions.
But I didn’t need to read a whole book about it. I was sold on the argument and idea early on. But then the book keeps going on about it more and more, and simply dragging it out in a way that wasn’t necessary.
There is only a very small section of one chapter at the end with “what we can do”. That’s what I was waiting and wading through the rest of the book to read! Unfortunately it was more like a conclusion rather than an action plan. It was very repetitive and seemed like the author was just having a rant. It was also very heavily geared at Americans. Which is fine, except parts are just not relevant to me or people in other countries. For example, the private health system and even just the volume of choices at supermarkets, here it is nowhere near what’s in the book.
I would recommend it to anyone who is a complete “maximizer” as referred to in the book. But even still, you only need to read a bit of it to get the point. 2 stars.









This was the book I was trying to get, when I ended up getting The Paradox of Choice as this one wasn’t there. I put this one on reserve and hence read it next. Unfortunately, it’s still not that great. It was better than The Paradox of Choice, but not great. It’s also a lot smaller then The Paradox of Choice which is good as at least it got to the point a lot quicker. But it still didn’t have much in it or much of a point.
Despite being first published in 1959, it’s not bad! Most of the book’s ideas are still relevant today. Obviously with older books such as this, you can tell that is is older from the style of writing and examples being used. However the principles and overall message is still the same. I think it would have been really good for it’s time. It has aged a little but not as much as you would think.


This book was pretty much as I expected. It’s thick, large, and long, which is good for stopping and starting and sinking into. I liked some parts of it, I think more of the good parts were at the start than the end – this is different from most of the business books I read.
I liked the ideas behind this book, but I don’t think I liked how it’s structured or how it’s written. I completely agree that a lot of people “hustle” and work for work’s sake when it really should be looking at your output and what’s working best for you. I also liked that it’s new and relevant to life in the COVID-19 pandemic.
This book talks you through two different ways of simplifying your business in terms of your businesses market share and target customers. The two ways are either price or proposition simplifying. I liked the authors’ methods and reasoning, as well as how they explained the two simplifying techniques. They gave in depth examples of 12 businesses which they continued to refer to throughout the book. At some points I wanted to hear an example of another business not the same 12, but at other times it was good to have consistency.

This is a review by Suzanne, who specialises in reading and reviewing business books. I can tell you that she really enjoyed this book! She was either reading it because it was so good, or trying not to read it because she didn’t want it to end!
My beloved author strikes again! Although it sounds similar to Lencioni’s other novel, The 5 Dysfunctions of a Team, the two books are substantially different. The 5 Dysfunctions of a Team talks about the qualities needed for a team to work together. It focuses on how to lift other team members productivity by how to interact as a team.