The Science of Growth
How Facebook Beat Friendster – and How Nine Other Startups Left the Rest in the Dust
Sean Ammirati
“The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market, and is now used by almost every fledgling company to do just that. The next challenge is growth – to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure. Why do some companies realize the VC’s goal of a 10x return on investment, while others flounder? What differentiates the companies that become part of the fabric of our lives and remain responsive, no matter how big they get from those that quickly fade?”
The author gives us a big-picture view of how Facebook outshined Friendster and why nine other startups aced the game. The book, though, doesn’t go deep into the juicy details like numbers, how they thought, or the tools they used. Most of these companies are already big shots, and you might have heard their stories already.
The book’s structure is well-organized, guiding readers through the critical stages of startup development. From the initial idea to execution and scaling. The author did their homework, but it feels like it just scratches the surface. A lot of it is about the popular tech startups and viral growth. It could’ve thrown in different types of companies. The book has this thing where it looks back and says, “Look, this is why these guys made it!” but doesn’t really spill the secret sauce for success.
Overall, it’s okay. If you’re not drowning in business books and just want a quick rundown, it works. I’d give it a 3 star rating โ not bad, not amazing. Just right if you’re starting out in the business book world.









I absolutely loved reading this book. It hooked me right from the start and kept me engaged throughout. Alexis writes just like I do, saying what’s on his mind and giving us a raw account of events. I have to admit, he does go a bit overboard with the use of brackets (but hey, I’m guilty of that too!)
The blurb promised me twists and turns, but it really was exactly what I expected it to be (including Noah’s delay at various crucial points). I think it still counts as a ‘meet-cute’, and apart from the sex scenes (pretty tastefully written, nothing too racy) it doesn’t have that much new to offer. I did read it pretty quickly, just to see if it would turn out as expected. It did.
I am a fan of this particular author, having delved into several of his captivating works. As I embarked upon “Getting Naked,” I found myself comforted by the familiar cadence and structure that I had come to associate with his novels. This book also adheres to his trademark style of weaving a fable throughout the narrative, imparting invaluable lessons to the characters and, by extension, the readers.
In this book, there are both commendable and average aspects. Some sections can be skimmed through, while others provide valuable insights. Unfortunately, the author’s frequent use of poems, motivational and self-help language didn’t resonate with me.
The Conversation Yearbook 2017: 50 Standout Articles from Australia’s Top Thinkers – John Watson
The Golden Passport: Harvard Business School, the Limits of Capitalism, and the Moral Failure of the MBA Elite – Duff McDonald
Flying Solo: How To Go It Alone in Business Revisited – Robert Gerrish, Sam Leader, Peter Crocker
This book is a thought-provoking book that truly inspires its readers to become better leaders. The author introduces the concept of beta leaders, a unique approach to leadership that challenges conventional thinking and encourages introverted collaborative leaders in an ever-changing world.
SMART Time Investment for Business: 128 ways the best in business use their time – Kate Christie
Superminds: The Surprising Power of People and Computers Thinking Together – Thomas W. Malone
So Now You’re a Leader: 10 Precepts of Practical Leadership – Peter Stokes and John James
I quite enjoyed this book and I’m giving it a solid 4 stars. It provides a refreshing take on business and entrepreneurship, shedding light on the real struggles in a down-to-earth way. The stories are cool, especially the ones about businesses hitting the skids after years of hustling โ kind of a bummer but definitely eye-opening.
Considering that the book is titled “Optimist” it did not leave me feeling optimistic, as it primarily focuses on a pessimistic view of the future. While I comprehend its message, it fails to inspire motivation for future action.